The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA)
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
OUR CREDENTIALS & ENDORSEMENTS
The AAA School of Advertising is the only institution in Africa to be accredited by the IAA (International Advertising Association). Presently, only 43 leading universities, colleges, and professional schools located throughout the world hold IAA course accreditation. It is the course, not the university, college or tertiary institution that is accredited. Each accredited course is individually assessed and scored through a rigorous, benchmarked IAA Education Council process. This ensures internationally recognised quality of formal content and teaching as required by the global communications industry for its students and future young professionals. Benefits of IAA Course Accreditation:
• International industry recognition of quality of course content
• Listing of institution and course on IAA Global website
• Exclusive educational resources for classroom use
• Potential interaction with global industry professionals
• The IAA Certificate of Completion awarded to approved graduates
• Profiling of accredited Academic Experts and their areas of relevant research
• Support and promote industry/academic engagement and collaboration
AAA offers quality higher education qualifications that are:
• Accredited by SAQA
• Recorded on the National Qualifications Framework (NQF)
• Registered by the DHET as a Private Higher Education Institution (PHEI)
Our students’ creative work is rated by Austrian Lürzer’s Archive as one of the best in the world.
OUR STUDENT EXPERIENCE
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
You gain real-world experience from day one. Our integrated approach to learning offer a dynamic blend of academic theory and practical application. You will be challenged to create campaigns for real brands, tackle a variety of business problems, refine your personal skills and develop your creative flair.
In an ever-changing world, we want you to be equipped for the future and become a world-class innovative thinker who will add value. Because we want you to be up to date with industry and digital developments, we ensure you receive the most relevant and up-to-date education.
Free Adobe CC 1-year licenses to creative students.
First time students who register for a full qualification will receive a FREE Proline Voyager Laptop [14 Inch Screen, Windows 10 and 2.4Ghz processor]
Each laptop comes complete with Microsoft Office 365 and a nationwide 1-year warranty.
WE WORK VERY CLOSLEY WITH THE ADVERTISING, MARKETING, DESIGN & DIGITAL INDUSTRY
We provide opportunities for our students to interact with, and market themselves to people in the industry who matter. Thus, long before graduating, AAA students can begin to shape their careers.
Full-time students complete a mandatory four-week internship at an agency, media or marketing company to gain real-life practical work experience. Many of our final year students receive employment offers even before they graduate.
Guest lecturers and judges
Industry experts are invited as guest lecturers to provide practical advice, up to date insights and best-practice learnings. In their final year, students work on campaigns that are judged by the industry to ensure they achieve industry standards in their work.
Students also have opportunities throughout their studies to showcase their talent to the industry. We invite the industry to our AAA showcase exhibitions, where they can view the student’s best work. By participating in industry awards, students have an additional platform to showcase their talent to the industry. Students with award nominations attend these prestigious awards evenings to receive their awards alongside the industry’s best.
Many of the top talent in the industry are AAA Alumni. These marketers and creatives have made fantastic contributions to their various industries and agencies. One thing is for sure though – we are very proud of them!